After originally launching with a $68,500 MSRP sans destination and delivery charges, the 2023 Ford Bronco Raptor received an increase of $5,280, bringing its sticker price up to $73,780. However, back in February, that price jumped once again by $2,800, and another $2,000 in March. Now, the 2023 Ford Bronco Raptor has gotten even more expensive as the rugged off-roader is currently listed with a base price of $83,580 – not including destination charges.
That represents a significant $15,080 price increase for the Bronco Raptor since its launch, or around 22 percent. It’s also now more expensive than its closest competitor – the Jeep Wrangler Rubicon 392 – which starts out at $82,495, minus destination charges.
Of course, the Bronco Raptor isn’t the only Blue Oval product to receive a price increase in recent years, as the Ford F-150 Lightning, in particular, has gotten significantly more expensive since its launch. Following multiple price jumps, the entry-level Pro version of the EV pickup has gone from just under $40k to a hair under $60k, while the rest of the lineup has also received its own round of price increases. In fact, one of the few FoMoCo products that has received a price cut in recent months is the Ford Mustang Mach-E, albeit following multiple rounds of increases prior to that.
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