2024 Ford Bronco Prices Increased By $200
Mid-year year price increases are fairly common around the start of a new calendar year. Ford recently revealed that they increased the MSRPs on some of their more popular models, including the Bronco SUV. Bronco deals aren't exactly easy to come by as it is, but thankfully the increase is only $200. Here's what you need to know about the 2024 Ford Bronco price increase.
A recent dealer bulletin from Ford detailed the brand's end-of-year price increases. All Ranger trims, the base Maverick XL, V8-powered Mustang GT and Dark Horse models, and select Bronco trims got price increases between $105 and $415 as of December 15th. The 2024 Bronco Badlands, Black Diamond, Heritage Edition, Wildtrak, Everglades, and the high-performance Raptor all received $200 price increases. That leaves the Big Bend and the Heritage Limited Edition free from the incremental price hike.
Even after the base model's discontinuation, there are seven trims excluding the Bronco Raptor, and a litany of packages to choose from. The entry-level model for 2024 is the Big Bend, which comes standard with a soft top and cloth seats while carrying a $41,025 starting price. The other trim not affected by the price increase is at the opposite end of the Bronco lineup. The Heritage Limited Edition starts at $71,580 and essentially combines the retro style of the Heritage and the off-road upgrades of the Badlands.
The new price change only accounts for MSRP increases ranging from 0.2% and 0.4% depending on the trim, which is far from a dealbreaker. However, we don't expect the Bronco to deliver attractive value any time soon. On paper, its MSRP is relatively enticing at the entry-level given its segment and impressive off-road prowess. Unfortunately, high demand has led to significant dealer markups, particularly on higher-trim models. The Bronco's popularity also tends to exclude it from promotional lease and financing deals, and Ford's payment estimator suggests you'll be paying over $800 per month for a five-year loan.
The 2024 Bronco's mid-year price increase was fairly insignificant, but the 4x4 still leaves a lot to be desired in the value department.
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