The Bronco Raptor, like other vehicles in the Raptor lineup, carries a premium price tag. To be clear, the profit margin between the invoice price and the Manufacturer's Suggested Retail Price (MSRP) for the Bronco Raptor can reach up to $4,400, depending on the selected options. Ford does not offer incentives on Raptor models, and dealerships receive their Raptor allocations based on the sales of other Ford models.
As someone who drives a Bronco Raptor and works at a Ford dealership, I can confirm that the profit margin for the dealership on my vehicle was just over $4,300 before considering any add-ons I purchased. While it's true that the Bronco Raptors aren't commanding $15,000 over MSRP as they once did, the majority of 2024 model year vehicles are still selling for about $5,000 above MSRP, and some 2023 models (new) are going for around MSRP or slightly under, with discounts ranging from $1,000 to $2,500.
However, the idea of getting a $10,000 discount is unrealistic. I don't know any dealership that would be willing to sell such a limited vehicle at a loss of over $5,000.