The key is finding a responsive and 'responsible' dealer that has good sales velocity, i.e. fast turn-over rate.
Ford changed the dealer allocation program last summer. Allocations are different for each model and are based on a share of regional sales and sales velocity; not the Customer Order Verification Program (COVP), which led to a butt load of phantom orders. Ford's objective was to flush out said orders by 21-NOV. The BRaptor is not lumped in with other Bronco trim levels; it is a separate allocation because it is a
specialty item. Note Bronco Sport models are also separate from regular Broncos.
A given customer order is technically a dealer order with Ford. A customer deposit locks in a specific dealer order. Ford gives incentives to dealers to increase sales velocity; hence, number of “turns” is critical so vehicles do not hit the inventory list. The allocation formula is given below for mid-month and end of month allocations.
View attachment 4844
- Per Ford (SEP-OCT), as orders are converted from 2022 to 2023 MY, the original reservation timestamp will still be tied to your order. All Bronco orders will continue to be prioritized according to:
- time stamp on COVP and DORA
- vehicle model
- configuration
- part availability (for configuration)
- dealer allocation (for vehicle model)
After the first criteria, the last two criteria are critical.
- Per Ford: the lower the priority rating the faster your order will get reviewed for production.
- Priority Order 0-9: set and adjusted by regional sales mgr. for dealer orders with a 10 priority;
- After an order gets a 2 priority, then Ford looks at it for scheduling
- Priority Order 10-19: retail orders; set and adjusted by dealer; 19 is default
- After an order gets a 10 priority, then the regional mgr. looks at it for additional priority
- Priority Order 20-80: dealer stock and fleet orders
- Priority Order 99: not scheduled; if you have a 99 priority on your order you need to contact your dealer and get it changed
- Ford production schedulers looks at dealer orders on TUE-WED then schedules a given Production week on THU afternoon. Ford is typically scheduling 60 days out.
- If you want to make changes to your order AND you have not been scheduled, then you need to do it with your dealer on a FRI or MON.
Here's my story:
- 01-15-22, Badlands order 22MY – Dealer #1, Denied
- 01-27-22, Badlands order 22MY - Dealer #2, Ford Accepted (MSRP)
- 02-25-22, BRaptor 1st build request 22MY – Dealer #1, Denied
- 03-08-22, BRaptor 2nd build request 22MY – Dealer #3, Denied
- 04-29-22, BRaptor 3rd build Request 22MY – Dealer #2, Denied
- 08-08-22, BRaptor 4th build request 22MY – Dealer #1, No Response
- 09-27-22, Badlands conversion 23MY - Dealer #2, Ford Accepted (MSRP w/ price protection)
- 09-27-22, BRaptor 5th build Request 22MY – Dealer #2; MSRP + $30k ADM, pass
- 10-03-22, BRaptor 6th build Request 22MY – Dealer #4; MSRP + $20k ADM, pass
- 10-03-22, BRaptor 7th build Request 22MY – Dealer #5; MSRP + $10k ADM, Accepted
- 10-06-22, BRaptor conversion 23MY (priority 12) – Dealer #5; Ford Accepted
- 11-08-22, Tim Bartz at Long McArthur Ford (Salina, KS) "... Ford is scheduling for January and needs BRaptor orders with 'forged Al wheels' ..."
- 11-13-22, asked Dealer #5 to upgrade wheels on BRaptor order if it will help with Ford scheduling
- 12-01-22, received Ford email – production date and VIN
- 12-02-22, cancelled Badlands order
- 01-30-2023, waiting BRaptor production start
Bottom line: dealers 1-4 were not responsive to placing my BRaptor order. I'm not a fan of the ADM, but it is what it is in Utah in today's world. What I really cannot abide are dealers and/or customers who flip their orders with a $50k-75k ADM. That is just bad karma and will yield poisoned fruits in the long run. Avoid these people at all costs.
Happy Trails
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